Premixed cocktails are gaining more marketshare as consumers seek out convenient ways to enjoy their favorite libations, which is what brings about the new Opihr Stubbies.
Launching in the UK as a new ready-to-drink range of gin cocktails, the Stubbies come in three flavor varieties including 'Gin & Tonic,' 'Gin & Tonic with a Twist of Orange' and 'Gin & Tonic with a Dash of Ginger.' Each of the cocktails come packaged in a bespoke glass bottle that has been branded with ornate imagery that makes it pop off the shelf in comparison to other options on the market.
Explaining the new new Opihr Stubbies, UK Marketing Director for Quintessential Brands, Russel Kirkham, said, "Gin drinkers are becoming increasingly adventurous, exploring the gin category and they’re much more open to different flavours these days as the success of Opihr Gin, which has grown by 102% in value in the last 12 months in the UK off-trade, goes to show. The Opihr Stubbies are an exciting development for Opihr and present these adventurous consumers with a new and convenient way to enjoy our distinctive gin in a variety of different, yet equally delicious, serves."