The Costa Coffee rainbow cups have bene unveiled by the brand in the UK as a celebratory packaging design to mark Pride Month in the UK and around the world. The cups are emblazoned with a vibrant rainbow motif and are recyclable like the brand's other varieties, which speaks to an increased dedication to reducing waste. The cups will be available starting June 13 at locations in Essex, Edinburgh, London, Leeds, Brighton, Glasgow, Cardiff and Manchester.
The new Costa Coffee cups were explained by Jason Cotta, Managing Director UK & Ireland for the brand, who said, "Our all-new rainbow cups are a fun way to celebrate Pride and reflect Costa Coffee’s values of equality, and diversity. We are passionate about championing team members rights to work in an inclusive, supportive environment. We’re so proud of the achievements of the GLOW team and look forward to seeing them marching at the many of the Pride Parades across the UK."