After the release of its sustainable sneakers, fast food restaurant Shake Shack is launching a Pride capsule that celebrates the LGBTQ+ community. The offering has been created in conjunction with brands that embrace ecological sustainability and social responsibility. With playful and cheerful rainbow motifs, the Pride capsule boasts a range of t-shirts, accessories and towels. The products feature a multi-colored version of Shake Shack's logo that creates a strong contrast on the black background.
Proceeds from the burger-themed merchandise will go toward The Trevor Project — a not-for-profit organization that supports LGBTQ+ youth.
Alongside the limited-edition Pride capsule, Shake Shack is sharing a new beverage, dubbed 'Pride Shake.' The treat is a strawberry ice cream and lemonade mix that is topped with whipped cream and rainbow sprinkles.