The popularity of unicorn-inspired edibles has pushes many brands to create their own take on the trend, which is what we're seeing with the new Nestlé Unicorn Smarties. Announced just in time for spring, the chocolates are set to be available starting on June 14 in a mythically inspired packaging that is emblazoned with the imagery of the unicorn and associated colors. The candies are crafted with light blue and pale pink candy shells that are sure to be a hit with consumers who are interested in new variations on their favorite products.
The new candies were explained by Brand Manager for Smarties, Nestlé UK, Stephanie Scales, who said, "We are really excited to launch Unicorn Smarties sharing bags which are right on trend for all of those completely under the spell of the unicorn craze to share with their families and friends. Smarties is all about the colour and, if you are a fan of the colourful world of unicorns, then these are your perfectly Instagramable summer accessory for everything from road-trips to creative baking."