Binge content viewing has become quite common given the ubiquity of streaming services like Netflix, which is seeing the product market respond with new products like these Epic Popcorn tubs. The popcorn tubs come in three flavor varieties including 'Cotton Candy,' 'Sweet & Salty' and 'Smokin' Hot Chilli,' which are all perfect for sharing within a group of friends or family.
The rise of content streaming has changed the way many consumers view television and the product market as a whole, which is seeing brands adapt to ensure they stay relevant. This is clearly evident with the new Epic Popcorn tubs that are set to be available for movie nights and binge sessions starting in August.
What's Driving This Trend
- Streaming-friendly Popcorn Snacks
- Brands can develop more snacking options that cater to binge watchers and align with the streaming trend.
- Group Snacking Experience
- Companies can explore the group snacking experience trend by creating sharable snacks for families and friends.
- Innovative Flavor Profiles
- The market is open for companies to create unique, unexpected flavors for popcorn snacks that cater to the adventurous consumer.
Who This Affects Most
- Food and Beverage Industry
- The food and beverage industry has the opportunity to create new snacking options that cater to the streaming trend.
- Entertainment Industry
- The entertainment industry can collaborate with snack companies to create branded snacking experiences for viewers to enjoy.
- Retail Industry
- Retailers can capitalize on this trend by offering a variety of popcorn snack options and creating product displays that cater to binge sessions.
