As much as transportation delays can be both inconvenient and annoying, Gordon's Gin is hoping to help commuters make the most of a bad situation by offering free gin and tonic.
Appealing to train travelers who frequently experience cancellations and delays, the stunt gives frustrated passengers the ability to use the #YayDelay hashtag with a tweet to unlock a mobile voucher.
Following the launch of the stunt at London Waterloo, Gordon's Gin has plans to introduce #YayDelay to other stations. To make sure that not just anyone can claim a voucher by using the hashtag at random, Gordon's Gin worked with with Eagle Eye to develop a smart monitoring service that uses geo-data to respond to real-time spikes on social media. When a high amount of activity is detected, a voucher is released on the yaydelay.com site for delayed passengers to claim.
Image Credit: Gordon's Gin
What's Driving This Trend
- Delay-inspired Promotions
- Offering product or service promotions to ease the frustrations of delayed transportation.
- Real-time Social Media Response
- Developing smart monitoring services that respond in real-time to social media activity for promotional purposes.
- Geolocation-enabled Promotions
- Using geo-data to offer promotions or discounts to customers based on their location and behavior.
Who This Affects Most
- Alcohol & Beverage
- Opportunities for alcohol and beverage companies to provide unique customer experiences and promotions in unconventional settings.
- Transportation
- Opportunities for transportation companies to collaborate with other industries to enhance passenger experience during delays.
- Technology & Analytics
- Opportunities for tech companies to develop innovative services that respond to real-time social media activity and user behavior data for promotional purposes.
