HBX and @Itsmaysmemes Highlight Dramatic Fashion Styles

 - Mar 29, 2018
References: hbx & hypebeast
The latest editorial by HBX is centered around dramatic fashion styles and the effects of Internet meme culture on the the industry, as well as "every facet of modern [society]." For the photoshoot, HBX taps into a rising Instagram star -- a 16 year-old who gained popularity "with her larger than life edits, inspired by the exaggerated silhouette trend made popular by Vetements."

Itsmaysmemes and HBX work together on an array of comic and dramatic fashion styles that are captured in a series of photographs. The massive outerwear editorial surely exaggerates the fits of the jackets, yet it is an arty and stylish approach to an interdisciplinary connection that reveals how Internet meme culture affects the fashion industry and vice versa.

Photo Credits: Heison Ho