UK supermarket chain Sainsbury's recently released a noteworthy new advertisement that was shot on Snap Spectacles.
As the social media sharing glasses feature a 115-degree camera lens that is meant to mimic how humans really see the world, the shots share familiar perspectives and scenes from the kitchen. In the short 10-second video, Sainsbury's captured the feeling of having a group huddle over a pot of food.
The video advertisement was rolled out to Snapchat users in the UK and those with the platform are able to rotate the screen of their device to get a better look around. To accompany this short and sweet social media video ad, Sainsbury's released a series of recipes for the fall. Campaigns shot with Snap's Spectacles have the potential to create many visceral experiences for mobile viewing.
115-Degree Supermarket Ads
More Stats +/-
Edible Foodie Typography
Gourmet Sushi Grocers
Smartphone-Shot Magazine Covers
Healthy Popcorn Snack Brands
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.