Kohl's ‘New Gifts at Every Turn’ enables customers to browse items virtually with AR ads promoting exclusive holiday products. Consumers are able to find Kohl's AR ads on Snapchat, and they are also able to purchase items by selecting links associated with products.
Through the AR ads, Kohl's is promoting its holiday products. AR ads connect with consumers in a different way, as it allows them to control their own experience. Additionally, partnering with Snapchat allows the content to reach a large number of consumers who already use the Snapchat platform. Snapchat users also engage with AR content at a high rate, with 70% of daily users accessing AR.
Image Credit: Kohl's