Kohl's ‘New Gifts at Every Turn’ enables customers to browse items virtually with AR ads promoting exclusive holiday products. Consumers are able to find Kohl's AR ads on Snapchat, and they are also able to purchase items by selecting links associated with products.
Through the AR ads, Kohl's is promoting its holiday products. AR ads connect with consumers in a different way, as it allows them to control their own experience. Additionally, partnering with Snapchat allows the content to reach a large number of consumers who already use the Snapchat platform. Snapchat users also engage with AR content at a high rate, with 70% of daily users accessing AR.
Image Credit: Kohl's
Key Themes Behind This Trend
- Ar-enabled Retail
- AR-enabled ads allow for immersive shopping experiences, and retailers can leverage this to promote their products.
- Social Media Advertising
- Partnering with social media platforms like Snapchat can provide companies with a large audience to advertise their products to.
- Virtual Product Browsing
- Allowing customers to browse products virtually through AR ads can provide a convenient and engaging experience for consumers.
Where This Applies
- Retail
- Retailers can use AR-enabled ads and virtual product browsing to provide new and engaging shopping experiences for customers.
- Advertising
- Social media advertising, especially through platforms like Snapchat with a high engagement rate for AR content, could be a disruptive innovation opportunity for advertisers.
- Technology
- AR technology and its integration with social media platforms is an area of opportunity for tech companies looking to innovate in the advertising and retail industries.
