Absolut's 'Uber Karaoke' Reminds That It's Fun to Get Home Safely
Laura McQuarrie — December 16, 2017 — Marketing
References: campaignlive
For its annual anti-drinking and driving campaign this year, Pernod Ricard's Absolut brand launched 'Uber Karaoke' to provide entertaining, safe ways for consumers to get home during the holiday season.
Inside the back of their Uber vehicle, the passengers were surprised with karaoke screens and familiar Christmas songs, reminding consumers that there are plenty of ways to get home safely after a night of drinking that don't involve getting behind the wheel of a car.
The campaign targeted to adults under the age of 30 is being shared across social media sites like Facebook and Instagram. Uber Karaoke differs from the messages that are conventionally shared with drinking and driving campaigns in favor of sharing an entertaining social experience that merely makes the trip home an extension of a fun night out.
Inside the back of their Uber vehicle, the passengers were surprised with karaoke screens and familiar Christmas songs, reminding consumers that there are plenty of ways to get home safely after a night of drinking that don't involve getting behind the wheel of a car.
The campaign targeted to adults under the age of 30 is being shared across social media sites like Facebook and Instagram. Uber Karaoke differs from the messages that are conventionally shared with drinking and driving campaigns in favor of sharing an entertaining social experience that merely makes the trip home an extension of a fun night out.
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