Since consumers in the UK market are often late to book ski trips, Swiss International Air Lines collaborated with experience agency Space to create an interactive travel billboard that delivers snow on-demand.
The Twitter-powered billboard boasts the ability to release fake snow whenever the #SnowNow hashtag is used. To incentivize use of the social media hashtag, Swiss International Air Lines is giving consumers the chance to receive a discount on their next flight, plus the opportunity to win one of five return flights to the Alps for two people.
As Chloe Ravat, a senior marketing manager at Swiss International Air Lines, describes: "The reactive nature of the billboard activity mimics how UK skiers typically book their holidays—online and at the last minute."
On-Demand Snow Billboards
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