To mark the beginning of the Back-to-School craze, tween brand Justice will host live in-store fashion shows on July 21st. The initative does not only promote the label's stylish and confidence-boosting offerings but it also seeks out to promote inclusivity and empowerment.
The in-store fashion shows are specifically designed to alleviate young girls from the anxieties they might have about the first day of school. Justice welcomes shoppers to pick out their outfits and then "strut their stuff down the runway to the latest tunes." In addition, the label will provide opportunities for social media engagement with #JusticeRunway. Finally, the in-store fashion show will be complete as select locations will host "special emcee appearances" of tween sensations like Jessalyn Grace, The Gem Sisters, Trinitee Strokes and more.