Denise Bidot is the star of a new Lane Bryant ad series that was created to promote its Cacique 'Escape' swimwear line.
The retail company has put forth a number of body positive ads and campaigns before, which feature plus-size models of different backgrounds rather than typical fashion models. While the new Lane Bryant ad certainly isn't the first step the company has taken towards the body positive movement, its choice to leave Denise Bidot's stretchmarks exposed is what sets it apart. By making the decision to not edit out the model's natural imperfections, the company encourages other women to embrace their bodies for how they are.
Brian Beitler of the company explained the ad by saying, "We at Lane Bryant simply believe that all women should be seen and celebrated as they are. Society and the media continuously project an unrealistic and frankly out-dated beauty and body standard."