To highlight the fact that consumers may purchase F&F brand clothing from a supermarket, Tesco launched a global campaign introducing shoppers to the "Supermarket Woman."
The new Supermarket Woman ads play up the fact that women can go into Tesco stores with the intention of looking for the food products on their grocery lists and instead find themselves brand new outfits at an affordable price in the store's aisles. Each ad in the series embraces a bright color scheme and modern garments to match.
While there are plenty of supermarkets that also dedicate spaces to clothing displays for their own lines or other brands, few of them execute campaigns like this one to emphasize the fashion-forward style of the garments and the convenience of purchasing them during a shop for groceries.
Fashion-Focused Supermarket Ads
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