To call attention to the launch of The New Yorker Television Issue, Brooklyn-based designer and animator Nicolo Bianchino created a dynamic trailer for the September 2017 issue of the magazine.
The editorial-style trailer teases some of the celebrities that will be featured as part of the Television Issue, including filmmaker Ken Burns and Orange is the New Black creator Jenji Kohan. Throughout the short trailer for The New York Times issue, details like Ben-Day Dots are included to create a bold, comic book-like style that references traditional printing techniques.
With increased competition from online magazines, a number of print magazines are now integrating multimedia elements that engage readers in new ways, such as with augmented reality and interactive cover designs.
Key Themes Behind This Trend
- Multimedia Integration in Print Magazines
- Print magazines are integrating multimedia elements to engage readers in new ways and stay competitive.
- Editorial-style Trailers for Magazines
- Magazines are creating trailers to promote upcoming issues and highlight key features and contributors.
- Comic Book-inspired Design Elements in Magazines
- Magazines are including design elements inspired by comic books, such as Ben-Day dots, to create a bold visual style.
Where This Applies
- Publishing
- Publishers can explore the opportunity of integrating multimedia elements in print magazines to stay competitive and attract readers.
- Marketing and Advertising
- Marketing and advertising industry can benefit from creating trailers and promotional videos for print magazines to generate buzz and attract potential buyers.
- Entertainment
- Entertainment industry can explore the opportunity of creating editorial-style trailers for their publications to highlight key features and generate interest.
