Condé Nast's 'them' is described as a "next-generation community platform," that is set to offer a look at everything from pop culture to politics through the eyes of the LGBTQ community. In its fashion and beauty content, 'them' will present non-gendered styles and celebrate members of the community who are traditionally underrepresented in the media.
The youthful new publication is set to be launched at the end of October, led by editor Phillip Picardi, who is also the digital editorial director for Condé Nast publications Teen Vogue and Allure. As Picardi himself was named one of the "50 Most Influential LGBTs in Media," them is set to have specific appeal to a wide range of non-binary gender and sexual identities. This is of particular importance because a large majority of Gen Z does not identify as heterosexual.