In an attempt to increase its appeal among consumers, new Pantene ads were released, which star Indian actor Priyanka Chopra and Indian-Canadian YouTuber Lilly Singh.
With long locks of hair that boast unparalleled shine, the two ambassadors show off the Procter & Gamble brand's 'Oil Replacement' products, which are said to strengthen and nourish their users' tresses. Although Chopra has been working alongside the brand for about a year now, the collaborative ads marks the first for Singh. When sharing the news with her millions of online followers, Singh stated, "A lifetime of growing my hair has finally paid off. The ten year old me is shrieking!"
By reaching out to influences such as Singh, Pantene is able to dramatically increase its exposure across social media, helping it to appeal to younger demographics of consumers who use these platforms.
Why This Trend Is Growing
- Influencer Collaborations
- Brands can partner with influencers to increase their consumer appeal and reach.
- Haircare Products
- There is potential for innovation in the haircare industry in terms of creating nourishing, strengthening, and shine-inducing products.
- Social Media Marketing
- Brands can utilize social media platforms to target younger demographics and increase their exposure.
Industries Being Reshaped
- Beauty and Personal Care
- There are opportunities for brands to incorporate innovative ingredients and technology in creating haircare products that nourish, strengthen, and enhance shine.
- Marketing and Advertising
- Agencies and brands can focus on creating content that resonates with younger demographics on social media platforms.
- Influencer Marketing
- There are opportunities for influencers to partner with brands in various industries to increase their exposure and reach among their followers.
