Cost Plus World Market's Ads Call Out Specific Shoppers

 - Aug 16, 2017
References: worldmarket & adweek
For its latest campaign, Cost Plus World Market created ads that call out specific consumers by name. Rather than collecting information from consumers on social media, Cost Plus World Market went about putting together this campaign by simply asking consumers to opt in and share. As a result, around 100 personalized furniture ads have been created, mentioning consumers like "Lisa and Ray Worley in the low-rise apartment neat that no-frills diner" and "Elena Kjos in the one-bedroom around the corner from that ramen shop."

These ads aim to communicate that Cost Plus World Market knows consumer's small spaces, as well as the best furniture options for making their living environments feel like the best version of home.