The top September 2017 customization ideas show a myriad of ways in which both established and emerging brands are inviting consumers to be part of the creation of their own products, as well as engaged with hyper-targeted marketing campaigns.
As an alternative to subtle monograms and other options for delicately personalizing items, consumers are embracing bold designs that make their ownership of an item known. One of the ideas that best exemplifies this are the Head Case suitcase covers, which can be personalized with a large-scale image of one's face.
Personalization is also becoming a key part of many brand strategies for marketing, with campaigns that call out specific consumers, their preferences and their purchasing habits.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 94%
Freshness 8%
