Personal shopper services may seem like a luxury that only affluent consumers are interested in taking advantage of, but Handled is a Toronto-based business that's aiming to revolutionize the way shoppers access personalized shopping experiences.
With Handled's app, consumers are able to create a profile that sets out a budget and a timeline, so that a user may be matched to a dedicated "Handler." As Handled describes, a Handler has "has inside knowledge of sources and selections you’d never dream of." Although it is easy for many personal shoppers to go out and purchase all-new wardrobes for their clients, Handled's team of experts emphasize building or reinventing the pieces that its clients have already invested in.
In the coming year, Handled is set to expand with a reward and VIP programs.
What's Driving This Trend
- Personal Shopper Apps
- Apps that connect consumers with personal shopper services are revolutionizing the way people shop.
- Dedicated Handlers
- Having a dedicated personal shopping Handler who has inside knowledge of sources and selections people wouldn't dream of is becoming highly sought after.
- Reinventing Existing Wardrobes
- More personal shopping services are emphasizing building or reinventing their client's existing wardrobe instead of just purchasing all-new pieces.
Who This Affects Most
- Retail
- Retailers can partner with personal shopping services to enhance the shopping experience and cater to a wider range of customers.
- Fashion
- The fashion industry can use personal shopping apps to market their products and services directly to consumers.
- Tech
- There is a growing demand for personal shopping apps that are easy to use and provide a seamless shopping experience.
