'Meum' is being introduced to the world on Kickstarter as a flexible art subscription service, where members are able to feel as if they have their "own personal museum."
For a fee of $28 per month, members are given a custom frame, which was specially designed to hold art prints. After taking a short quiz, users receive a list of suggested art prints that may suit their tastes. Once a member has made their selection, they are able to swap prints with the changing seasons, or as desired, up to four times a year. As well as being able to support independent artists in this way, Meum members have the opportunity to purchase additional framed prints to add to their ever-rotating collection.
Meum speaks to the ways in which many young consumers are investing in shared ownership opportunities, rather than committing to expensive purchases.