Ford is launching a new immersive experience called 'Go Faster' that gives fans the chance to star in their own movie trailer as a stunt driver.
As part of a four-hour experience, fans will have the opportunity to drive a Ford Focus RS and Ford Mustang and learn three classic Hollywood stunt driving tricks like handbrake parking and drifting.
Go Faster unfolds as a casino heist story where participants will perform the moves they learned. Consumers are now being invited to partake in the experience, which is designed to make people feel like real-life movie stars, as they will be sent everything from a call sheet and a storyboard to a script just ahead of the event that will happen this fall in London. As Ford's Andrew Merryweather describes: "It’s like cinema meets stunt driving lessons, all covered in sleek Hollywood-style production, and it gives participants an unforgettable day out as well as the ultimate brag-worthy content to share with friends."
Key Themes Behind This Trend
- Immersive Experiences
- Creating personalized and interactive experiences that immerse consumers in a different world.
- Stunt Driving Lessons
- Offering professional stunt driving lessons and experiences to thrill-seeking customers.
- Hollywood-style Production
- Incorporating high-quality production elements and storytelling techniques inspired by the film industry.
Where This Applies
- Automotive
- Collaborating with automobile manufacturers to create unique driving experiences and showcase the performance capabilities of their vehicles.
- Entertainment
- Providing immersive and engaging entertainment experiences by combining elements of cinema, storytelling, and interactive activities.
- Travel and Tourism
- Creating destination experiences that offer tourists and adventure-seekers the opportunity to enjoy thrilling activities and feel like celebrities.
