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Performance-Focused Car Campaigns

Drive2Extremes Shows Off the Taycan 4 Cross Turismo's Handling

— July 8, 2021 — Autos
Alongside the long-awaited Taycan 4 Cross Turismo launch, Porsche worked with award-winning filmmaker Nick Schrunk to produce a performance-focused PR campaign called Drive2Extremes. The campaign, packaged in a YouTube video, shows off the Taycan 4 Cross Turismo handling in extreme weather conditions. The Drive2Extremes video sees the sports cross racing across two identical tracks—one in -30-degree cold in Finland and one in 30-degree heat in the UAE. The video uses fast-flying drone footage supplied by Johnny FPV to capture the high-octane action.

The Drive2Extremes campaign displays the enhanced performance of the all-electric Taycan 4 Cross Turismo. Despite using a battery, the electric vehicle has a range of between 350 and 400 kilometers depending on the amenities in use. Alongside its range, the Taycan 4 Cross Turismo boasts powerful acceleration and a competitive top speed.

Image Credit: Porsche
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