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FitGenie is Rethinking Online Calorie Counting

 - Aug 30, 2017
References: fitgenieapp & techcrunch
Sticking to a fitness plan is hard, especially when the majority of app-based plans take on a one-size-fits-all mentality -- FitGenie is hoping to rethink current methods of online calorie counting through the utilization of machine learning.

The nutrition app hopes an AI infusion will enhance its consumer engagement through achieving specifically tailored results. Artificial intelligence will aid this app in creating customized fitness plans, adapting its tips and tricks as the device continues to understand its user's habits. The elimination of guesswork results in a simpler and less stressful dieting experience, which subsequently, will increase the likelihood of achieving results.

The algorithm-based app aims to generate custom daily fitness plans, based on a user's selected goals, while eliminating the hassle involved with confusing diet plans.