To help promote its newest OREO cookie flavors, OREO is launching a campaign to 'Discover Your Flavour.'
OREO is launching a six-week tour across the UK that offers a fresh take on product sampling. When visiting the branded truck that boasts images to represent the qualities of each flavor, people will be invited to take a "Buzzfeed-style quiz" to determine the OREO flavor that best fits their unique personality. Participants will receive a complimentary OREO truffle in the corresponding flavor, as well as a recipe card that details how they can replicate the special treat at home.
The Discover Your Flavour campaign from OREO is set to spotlight the brand's newest Choc'o Brownie variety, as well as other existing flavors from OREO like Strawberry Cheesecake, Peanut Butter and Cool Mint.