As a mattress brand, helping people get a good night of sleep is a top priority, which is part of why Casper's 'Woolly' was created as a new print publication. In order to to shed light on the importance of rest, Casper's quarterly magazine shares articles and essays that focus on helping people to fall asleep. Content from Woolly can be accessed online or alternatively, purchased as a print edition for $12. Casper customers will also have the chance to leaf through the magazine that comes with their order.
In order to better compete in the digital realm, many Internet-based businesses are creating their own print publications, as well as experimenting with more traditional forms of advertising. Airbnb and Kodak are among some of the other brands that have recently launched their own print magazines.