These Snickers print ads were created in collaboration with agency BBDO New York and parody the annual Sports Illustrated Swimsuit Issue.
Instead of featuring a supermodel on the front, the chocolate bar brand shows a guinea pig and a piece of furniture wearing barely there swimsuits. For the latter, the magazine's theme is changed to surround American antiques and promotional phrases like "Find out if saltwater destroys mahogany" and "39 infuriating steps to get a swimsuit on a chest of drawers" are included. At the bottom of the ad, "Magazine editors get loopy when they're hungry" is written, which explains the obscurity of the front cover. The Snickers print ad that features a guinea pig is similar, however the theme of the magazine surrounds small pets instead.
With its odd ads, the brand promotes the feelings of fullness and satisfaction that are achieved when consumers eat its chocolate bars in a humorous way that's sure to capture the attention of any who see them.
What's Driving This Trend
- Parody Advertising
- Opportunity for brands to create humorous and attention-grabbing ads by parodying popular magazines or media formats.
- Unconventional Brand Promotions
- Opportunity for brands to stand out by using unexpected and unconventional advertising methods, like featuring animals or inanimate objects in swimsuit ads.
- Humor in Marketing
- Opportunity for brands to use humor as a way to engage and connect with their audience, making their message more memorable and enjoyable.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage brands to use parody ads to promote their products and differentiate themselves in the market.
- Fashion and Apparel
- Opportunity for fashion and apparel brands to create unconventional ads that challenge traditional perceptions and generate buzz.
- Publishing and Media
- Opportunity for publishing and media companies to partner with brands to create humorous parody ads that capture attention and increase readership or viewership.
