These Snickers Print Ads are a Humorous Take on Sports Illustrated

 - Feb 21, 2017
References: snickers & adweek
These Snickers print ads were created in collaboration with agency BBDO New York and parody the annual Sports Illustrated Swimsuit Issue.

Instead of featuring a supermodel on the front, the chocolate bar brand shows a guinea pig and a piece of furniture wearing barely there swimsuits. For the latter, the magazine's theme is changed to surround American antiques and promotional phrases like "Find out if saltwater destroys mahogany" and "39 infuriating steps to get a swimsuit on a chest of drawers" are included. At the bottom of the ad, "Magazine editors get loopy when they're hungry" is written, which explains the obscurity of the front cover. The Snickers print ad that features a guinea pig is similar, however the theme of the magazine surrounds small pets instead.

With its odd ads, the brand promotes the feelings of fullness and satisfaction that are achieved when consumers eat its chocolate bars in a humorous way that's sure to capture the attention of any who see them.