The 'Hungerithm' is a unique activation from Snickers that promises that an angry Internet equals cheaper Snickers snacks.
Since the Internet is often used as a channel for rants and a place to anonymously take out frustrations on other users, Snickers sought out a clever way to turn a negative into a positive with a unique algorithm. The Hungerithm supports the ongoing 'You're Not You When You're Hungry' campaign and monitors the "mood" of the Internet in order to offer discounts on Snickers at 7Eleven locations. When a user downloads the Hungerithm app, they are able to snag a candy bar for as low as $0.50 by capturing an on-screen voucher when anger is detected on the Internet.
Just like this initiative from Snickers, other retailers and restaurants have adopted systems that will allow consumers to enjoy a drop in prices based on the weather and other factors.
More Stats +/-
Remixed Candy Bar Flavors
Fairy Tale Dessert Restaurants
Chocolate Impostor Ads
Mutated Candy Bar Ads
Mobile Toolkit Backpacks
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.