Global confectionery brand Mars, Incorporated recently announced the release of two new candy bar flavors that put a creative twist on two of its most popular products. With a growing number of consumers cutting back on their chocolate intake, the new candy bars are designed to provide a form of gourmet indulgence.
The new candy bar flavors include White Chocolate Twix and Hazelnut Snickers. The former consists of two cookie bars made with layers of caramel and covered in a rich white chocolate coating. The latter combines hazelnuts with peanuts, caramel and nougat for a nuttier version of a standard Snickers bar.
While the new candy bars will not arrive until October 2016, both of the remixed flavors are meant to give consumers a tasty new way to indulge in familiar treats.
What's Driving This Trend
- Remixed Candy Bar Flavors
- Exploring unique flavor combinations in candy bars to attract consumers looking for gourmet indulgence.
- Cutting Back on Chocolate Intake
- Responding to the growing trend of consumers reducing their chocolate consumption with alternative offerings.
- Gourmet Indulgence
- Creating candy bar flavors that provide a higher-end, indulgent experience for discerning consumers.
Who This Affects Most
- Confectionery
- Innovating within the confectionery industry to offer unique, gourmet candy bar flavors.
- Snack Food
- Introducing new candy bar flavors to cater to consumers seeking gourmet snack options.
- Food and Beverage
- Aligning with the trend of consumers looking for higher-end indulgent experiences in the food and beverage industry.
