These New Snickers Ads are Set Up Like Retro Video Games
Riley von Niessen — February 2, 2017 — Marketing
A series of new Snickers ads were recently put out by the chocolate brand, one of which surrounds a wrestler and another that follows a rock star.
In both ads, the eccentric characters are presented as angry and rebellious, respectively. As the Snickers ads progress, the characters become more crazed as they react to their stressful environments and their growing hunger. In the wrestler commercial, the character grows more angry as he gets hungrier while driving a bus full of school children.
With the Snickers ads set up like retro video games, viewers are shown the characters rising anger or rebellious levels on a bar. Once the wrestler gets his hands on one of the brand's chocolate bars, he returns to his normal self: a completely calm and happy bus driver.
In both ads, the eccentric characters are presented as angry and rebellious, respectively. As the Snickers ads progress, the characters become more crazed as they react to their stressful environments and their growing hunger. In the wrestler commercial, the character grows more angry as he gets hungrier while driving a bus full of school children.
With the Snickers ads set up like retro video games, viewers are shown the characters rising anger or rebellious levels on a bar. Once the wrestler gets his hands on one of the brand's chocolate bars, he returns to his normal self: a completely calm and happy bus driver.
Trend Themes
1. Retro Video Game-inspired Ads - Exploring the use of retro video game aesthetics in advertising campaigns to engage viewers and enhance brand recognition.
2. Emotional Advertising - Utilizing portrayals of eccentric and angry characters in ads to evoke emotional responses and create memorable experiences for audiences.
3. Stress and Hunger as Marketing Hooks - Highlighting the effects of stress and hunger in advertising campaigns to promote products as solutions for real-life problems.
Industry Implications
1. Advertising and Marketing - Incorporating retro video game aesthetics and emotional storytelling techniques in ad campaigns to attract and engage customers.
2. Food and Beverage - Creating ad campaigns that emphasize the role of food products in alleviating stress and hunger to target consumers seeking instant relief.
3. Entertainment and Gaming - Collaborating with brands to develop interactive video game-inspired ads that resonate with the gaming community and drive engagement.
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