Burger King unleashed a clever new ad campaign with photos of real restaurant fires to show that it always flame-grills its burgers.
The fiery new campaign has released three photos so far of three different fires in Oregon, Pennsylvania and Italy. And they are all real-life fires! But don't worry -- a quick Google search will confirm that the restaurants featured in the ad campaign did not seriously hurt anybody involved.
The idea for the ad campaign comes from the fact that Burger King has had the most amount of restaurant-related fires ever since it open its doors in 1954. The flaming new ad campaign makes it very clear that Burger King is serious about flame-grilling its burgers!