This Asics Ad Uses Thermochromic Ink to Test Your Foot Type at Home

 - Jun 13, 2017
References: asics.br & psfk
Asics has just launched a foot type testing campaign that determines the best Asics running shoe for your feet with the use of a thermochromic print ad.

Having the right equipment is essential for any athlete, which is why Asics has developed a new print ad that takes out the guess work from finding a supportive running shoe. This interactive ad has the user stand on a piece of thermochromic paper that reacts to their body heat. The imprint can be compared to an info-graph that tells them which Asics shoe would provide the best fit.

This interactive print ad is a great way to get consumers thinking about the brand while also lending legitimacy to the technology and customized fit that distinguish Asics running shoes. This foot type testing ad is currently running in Brazil.