Food & Wine Renamed Itself 'Food & Milk' for a 'Got Milk?' Ad

 - Nov 24, 2017
References: foodandwine & adweek
Food & Wine recently transformed the cover wrap for its magazine into a 'Got Milk?' ad by humorously renaming itself "Food & Milk."

The festive issue of the food and wine magazine features headlines that promise to share different kinds of foods to pair with milk, positioning it as the perfect companion to a variety of spicy, savory and sweet bites. The new campaign from the California Milk Processor Board plays off of the "Food Loves Milk" theme that was originally introduced two years ago to show off the versatility of milk. On the inside of the magazine sent to subscribers in California, there is also a Food & Milk-themed ad on the back cover.

In recent years, consumers have become increasingly interested in unique food and beverage pairings, making Food & Milk an especially attention-grabbing magazine.