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This Head & Shoulders Advertisement Calls for a Check for Dandruff

 - Jun 24, 2017
References: headandshoulders & adsoftheworld
This 'Black & White' print ad from Head & Shoulders has readers to do a check for dandruff simply by asking them to "Scratch your head over this page." As one of the pages is completely black and the other is all-white, those with a dry scalp will find that the dark page will reveal that they might want to consider using an anti-dandruff shampoo if the page becomes littered with white flecks.

The interactive hair care ad takes a minimalist approach to selling the brand's products, and lets consumers draw their own conclusions when it comes to bettering their hair and scalp health.

Although many magazines and the print advertisements within them are getting high-tech makeovers with integrated technology, print ads like these serve to remind that a low-tech approach is sometimes just as effective.