This 'Black & White' print ad from Head & Shoulders has readers to do a check for dandruff simply by asking them to "Scratch your head over this page." As one of the pages is completely black and the other is all-white, those with a dry scalp will find that the dark page will reveal that they might want to consider using an anti-dandruff shampoo if the page becomes littered with white flecks.
The interactive hair care ad takes a minimalist approach to selling the brand's products, and lets consumers draw their own conclusions when it comes to bettering their hair and scalp health.
Although many magazines and the print advertisements within them are getting high-tech makeovers with integrated technology, print ads like these serve to remind that a low-tech approach is sometimes just as effective.
Why This Trend Is Growing
- Interactive Print Ads
- Opportunity for brands to engage consumers and create a unique advertising experience through interactive print ads.
- Minimalist Marketing
- Chance for brands to simplify their marketing approach and allow consumers to draw their own conclusions without overwhelming them with information.
- Low-tech Advertising
- Potential for brands to stand out by taking a low-tech approach in a high-tech advertising landscape.
Industries Being Reshaped
- Hair Care
- Disruptive innovation opportunity to create innovative hair care products that address specific scalp issues such as dandruff.
- Print Advertising
- Opportunity for advertising agencies to explore new ways of reaching consumers through enticing and interactive print ads.
- Magazine Publishing
- Opportunity to revitalize the print magazine industry by creating captivating and engaging print advertisements that capture readers' attention.
