The ScalpCeuticals Pro range boasts Clear’s most advanced formulas to date, and it’s no wonder, given that it was developed through Clear’s proprietary Scalp Derma Research platform, and with the expertise of hundreds of dermatologists.
This collection features innovative products like the Selenium Disulfide Anti-Dandruff Shampoo, which incorporates Unilever's proprietary Selenium Disulfide PRO Technology. By strengthening the protein "skeleton" and "outer walls" of barrier cells to eliminate and prevent dandruff at the root, this shampoo is said to be effective for clearing 99% of flakes with just one wash, and correcting oiliness, dandruff, and itchiness in four weeks.
The skinification of haircare indicates that consumers want results-driven products that treat the scalp as skin deserving targeted care.
What's Driving This Trend
- Skinification of Haircare
- The growing trend of applying skincare principles to haircare showcases the demand for products that offer therapeutic treatments typically reserved for the skin.
- Cellular-level Hair Products
- Developing products that support scalp health at the cellular level reveals a shift towards more scientific and targeted ingredients in haircare formulations.
- Advanced Anti-dandruff Solutions
- Efforts to incorporate proprietary technologies into anti-dandruff shampoos highlight the drive to create more effective solutions for scalp care concerns.
Who This Affects Most
- Haircare
- The haircare industry is expanding with the introduction of sophisticated scalp-care products that promise measurable results akin to those of skincare.
- Cosmetics and Dermatology
- As the line blurs between cosmetics and dermatology, businesses are innovating within this space by bringing dermatological expertise into everyday haircare products.
- Personal Care Technology
- Emerging personal care technologies are enabling the creation of scientifically-advanced products that address scalp issues with precision and efficacy.
