'Gossamer' is the name of a new cannabis-focused publication that is set to have its first print issue released in 2018, which takes a unique look at consumption through the lens of a person's individual experience.
As a lifestyle magazine, Gossamer is centered around sharing food experiences, travel and tourism, as well as a range of other topics, that are described while under the influence of cannabis. This format makes it possible for the magazine's content to touch on the different kind of experiences that can happen before, during and after consumption.
As the use of medical or recreational marijuana has been legalized across more than half of the United States, there is a heightened demand for products, services and publications that will help to reshape some perceptions that have been formed about the plant.
Why This Trend Is Growing
- Cannabis Lifestyle
- Opportunity for creating innovative products and services that cater to the cannabis lifestyle.
- Experiential Journalism
- Potential for developing immersive storytelling techniques that capture the unique experiences of cannabis consumers.
- De-stigmatizing Cannabis
- Chance to challenge stereotypes and change perceptions surrounding cannabis through informative and engaging content.
Industries Being Reshaped
- Publishing
- Publishers can explore new opportunities in creating cannabis-focused lifestyle magazines and digital content.
- Hospitality and Tourism
- Hotels, travel agencies, and destination services can tailor experiences and offerings to the cannabis tourism market.
- Product Design and Retail
- Designing and selling innovative cannabis accessories and lifestyle products that enhance the overall consumption experience.
