As the cannabis industry continues to grow, so does the public community that surrounds it and online accounts such as @thedankdutchess aims to educate and inform the public about the topic further. The recreational use of cannabis was legalized in some areas in America and Canada in recent years.
Many have used the accessible online digital platform to create a community and educate others on the extensive plant. The Dank Dutchess is one of them -- she is also the managing editor at the publication, Skunk Magazine. On her platform, she shares her own experiences, breaks stigmas, self-care practices, talks to the topic of micro dosing, more on edibles, smoking, shares workouts, and much more.
Image Credit: Instagram, @thedankdutchess
Key Themes Behind This Trend
- Cannabis Community Building
- Online cannabis communities are growing and providing opportunities for businesses to create educational and informative content.
- CBD Education
- Social media accounts focused on CBD education are becoming increasingly more important as the industry continues to expand.
- Micro Dosing & Edibles
- Micro dosing and edibles are emerging trends within the cannabis industry that are creating new opportunities for innovation and experimentation.
Where This Applies
- Cannabis
- Businesses within the cannabis industry can leverage online communities and educational content to build brand awareness and establish themselves as industry experts.
- Social Media
- Social media platforms are a vital tool for businesses to reach and educate consumers on cannabis products and industry trends.
- Health & Wellness
- There is an opportunity for innovation within the health and wellness industry to incorporate CBD and cannabis-derived products into their offerings.
