For many consumers who love furniture and home decor, leafing through an catalog from IKEA is a simple pleasure—and for this reason, the Swedish furniture brand launched the 'Changing Catalog' campaign.
As the Changing Catalog campaign points out, IKEA catalogs are prone to being stolen in private, as well as within the confines of one's home by an eager sibling. To remedy this issue, DDB created a series of mock magazine covers for IKEA Italy that will surely cause others to quickly lose interests in the contents of the publication. Some of the bizarre mock covers that were created for the campaign include titles like "I Make Teddy Bears," Taxidermy Today" and "L for Lawnmower."
By visiting IKEA Italy's website, consumers have the chance to get any of the 10 covers of their choosing and protect their precious IKEA catalogs from being stolen by others.