'Airbnbmag' is the name of a new community-focused global travel magazine from Airbnb. The all-new print publication has been launched in collaboration with Hearst Magazines, offering those with wanderlust a variety of content, from travel tips to stories. Although the first issue spotlights destinations like London, Detroit, Cuba and Australia, the content has been crafted to inspire a local, yet universal feel by connecting travelers with a larger global community.
In 2014, Airbnb also experimented with its own print publication by launching 'Pineapple,' an ad-free magazine to inspire both new and seasoned travelers alike.
Across multiple industries, many Internet-based companies are experimenting with the launch of TV commercials, brick-and-mortar shops and online-to-offline activations as a means of expanding their influence and reaching consumers in unexpected places.
What Makes This Trend Stand Out
- Travel Community Magazines
- There is a growing trend of travel community magazines, offering content to inspire and connect travelers with a larger global community.
- Collaborations with Magazines
- Companies like Airbnb are collaborating with traditional magazines to create print publications, aiming to reach consumers through offline channels.
- Expansion Into Offline Channels
- Internet-based companies are exploring offline channels, such as TV commercials and brick-and-mortar shops, as a strategy to expand their influence and reach consumers in unexpected ways.
Sectors Adopting This
- Travel and Tourism
- The travel and tourism industry can tap into the trend of travel community magazines to provide valuable content and connect with their target audience.
- Publishing
- Collaborations between Internet-based companies and traditional magazine publishers present opportunities for the publishing industry to expand their reach and explore new revenue streams.
- Digital Marketing
- The trend of expanding into offline channels creates disruptive innovation opportunities for digital marketing companies, as they can help online companies navigate and succeed in offline advertising and retail.
