This year's Starbucks fall cups are a departure from previous designs in that they leave much to the imagination. The coffee chain is already associated with the autumn season due to the popularity of its pumpkin spice latte, and with its new maple syrup-infused lattes as well, Starbucks is the perfect place to savor the new season.
The 2017 Starbucks fall cups were unveiled on the brand's official Instagram, in a post also promoting their maple pecan latte. In autumnal hues including orange and turquoise, simple fall motifs like leaves and pumpkins are illustrated in black where the mermaid logo usually resides. As evidenced by regrams, other cups feature calligraphy slogans such as 'Happy Fall!' and (of course) 'Pumpkin Spice Everything.'