This year's Starbucks fall cups are a departure from previous designs in that they leave much to the imagination. The coffee chain is already associated with the autumn season due to the popularity of its pumpkin spice latte, and with its new maple syrup-infused lattes as well, Starbucks is the perfect place to savor the new season.
The 2017 Starbucks fall cups were unveiled on the brand's official Instagram, in a post also promoting their maple pecan latte. In autumnal hues including orange and turquoise, simple fall motifs like leaves and pumpkins are illustrated in black where the mermaid logo usually resides. As evidenced by regrams, other cups feature calligraphy slogans such as 'Happy Fall!' and (of course) 'Pumpkin Spice Everything.'
What's Driving This Trend
- Simpler Cup Designs
- The trend towards minimalist design in cup design offers an opportunity for coffee shops to differentiate themselves with unique designs
- Seasonal Promotions
- As seasonal drinks continue to drive traffic to coffee shops, there is an opportunity for brands to innovate with new flavors and creative designs
- Instagram Marketing
- As brands increasingly turn to Instagram to showcase their products, there is an opportunity for creative and visually stunning designs to stand out on the platform
Who This Affects Most
- Coffee Shop Industry
- There is an opportunity for coffee shops to capitalize on the seasonal trend for unique cup designs to differentiate themselves and drive traffic
- Food and Beverage Industry
- As seasonal drinks continue to drive consumer interest, there is an opportunity for food and beverage brands to innovate with new and unique flavors
- Graphic Design Industry
- The trend towards minimalist design creates an opportunity for graphic designers to showcase their skills and creativity in creating simple and visually striking designs
