While temperatures may be dropping, the October 2017 beverage trends reveal that cold coffee drinks remain ever popular. Of course, many of these icy beverages are borrowing seasonal flavors to make them appropriate for the cooler months.
While cold brew is often hailed as the beverage of summer, the rich coffee drink is now becoming an autumn staple as well. This is thanks to companies such as Hunt and Brew, which uses Brazilian Cerrado beans that boast nutty, caramel flavors. Another example is Bulletproof Coffee's new Cold Brew lineup, which is made with grass-fed butter for a creamy, frothier take on traditional cold brew.
As the October 2017 beverage trends reveal, cold brew's sweeter counterpart, iced coffee, is also getting a seasonal makeover. Examples include the new pumpkin-flavored iced latte from The Coffee Bean & Tea Leaf and the Hojicha Cream Frappuccino from Starbucks Japan.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
