The Boxcar Brew Co. is based in London, England, and enlisted the creative agency D. Studio to design branding for its beers that is able to emulate the bold flavors of the beers themselves.
The goal of D. Studio was to "search for new opportunities" that "captured that spirit of freedom and expressed it visually." It opted to do this by featuring abstract artwork on the labels that come with the bottles – all of which feature bold colors and captivating designs. Flavors in the Boxcar Brew Co. collection include a Salted Caramel Porter, a Grapefruit Saison, a Citrus flavor and more.
These flavorful beers are able to express their uniqueness not only through their flavor, but through their artistic branding as well.
Key Themes Behind This Trend
- Artistic Beer Branding
- Opportunities for creative agencies to design branding that visually expresses the unique flavors of beer.
- Bold Flavor Beer Collections
- Opportunities for breweries to create and market unique and flavorful small batch beer collections.
- Abstract Artwork on Beer Labels
- Opportunities for breweries to feature abstract artwork on beer labels to capture the spirit of freedom and uniqueness of their beers.
Where This Applies
- Craft Beer Industry
- Craft breweries can offer bold flavored small batch brews and feature abstract artwork on their labels to differentiate their offerings from competitors.
- Creative Agency Industry
- Creative agencies can apply their artistic skills to design beer branding that captures and visually expresses the unique flavors of craft beers.
- Packaging Industry
- Packaging companies can develop sophisticated and visually stunning bottles and labels for craft breweries to highlight their artisanal beers.
