For the fall season, The Coffee Bean is unveiling a range of new beverages inspired by the comforting flavors of pumpkin and salted caramel, including a Pumpkin Cold Brew Almond Milk Latte. The all-new beverage flavor perfectly capitalizes on the of-the-moment popularity of cold brew products, seasonal spiced pumpkin flavors and plant-based dairy alternatives.
As part of its seasonal menu for the fall, The Coffee Bean is also introducing a range of pumpkin-inspired refreshments, which includes a Pumpkin Spiced Chai Tea Latte, which may also be ordered as an iced drink, rather than hot.
This season, consumers are also enjoying spiced pumpkin flavors in the form of decadent brownies, marshmallows, popcorn snacks and even seasoned nut mixes.
What's Driving This Trend
- Plant-based Alternatives
- The trend towards non-dairy and plant-based alternatives presents an opportunity for beverage companies to cater to health-conscious and environmentally-conscious consumers.
- Seasonal Offerings
- Creating seasonal menu offerings that cater to changing consumer tastes provides an opportunity for companies to attract customers with limited time products that generate excitement and increase sales.
- Cold Brew Products
- The rise in popularity of cold brew products creates potential for companies to offer innovative twists, like pumpkin-flavored almond milk lattes, on traditional cold brew coffee drinks.
Who This Affects Most
- Beverage Industry
- Beverage companies can pursue the development of plant-based milk alternatives and innovative seasonal offerings as a means of capitalizing on current consumer trends and expanding their product lines.
- Food Industry
- Food companies can take advantage of the popularity of seasonal pumpkin flavors by incorporating them into their products, such as spiced pumpkin brownies and nut mixes.
- Hospitality Industry
- The hospitality industry can tap into the trend of seasonal menu offerings and unique twists on popular drinks to attract customers to their cafes and restaurants during peak periods.
