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Hunt and Brew Caters to Demographics Who Appreciate Artistic Branding

 - Sep 6, 2017
References: thedieline
Hunt and Brew enlisted the designer Nicoletta Braach-Maksvytis of Boxer & Co. to create the branding for its varying premium cold brew coffees.

The Boxer & Co. brand wanted to appeal to "design savvy hipsters and give them a product that looked as good as they'd get in specialty coffee shops," and the resulting design that was chosen was one that revealed animals that in black and white illustrations. These illustrations show the animals in "hunting" position, as they transform from geometric shapes and into animals.

These cold brew coffees include the Brazilian Cerrado, which has notes of berry, biscuit and nutty caramel, and the San Juan Intibuca from Honduras, which has notes of hazelnut, orange and cocoa.