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Minimalistic Cold Coffee Branding

The Conceptual Outer Sunset Brew Packaging is Informative

— August 27, 2019 — Marketing
The conceptual Outer Sunset Brew cold coffee branding has been designed by Juliana Litt as a new take on canned beverage branding that takes a decidedly minimalistic approach.

The packaging consists of an aluminum can emblazoned with a gradient color aesthetic that conveys a high-end design that speaks to the premium product within. The product is clearly labeled on the front and back with ample information about the coffee within, which will enable shoppers to easily distinguish the one that will be suitable for their taste preferences. This includes tasting notes including the aroma, acidity, body, bitterness and aftertaste.

The conceptual Outer Sunset Brew cold coffee branding is also clearly labeled with the brew date to ensure the utmost attention to freshness.
Trend Themes
1. Minimalistic Packaging - Explore the opportunity to create minimalistic packaging designs that convey a high-end and premium feel for various products.
2. Informative Labeling - Consider the potential of providing ample information on product labels to help customers easily identify and select the right product for their preferences.
3. Freshness Assurance - Discover disruptive innovation opportunities by incorporating clear freshness indicators on packaging to assure customers of product quality.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can benefit from adopting minimalistic designs that convey sophistication and clear labeling that aids consumer decision-making.
2. Coffee and Cold Brew - In the coffee and cold brew industry, implementing informative packaging with tasting notes and freshness indicators can disrupt the market and attract discerning customers.
3. Premium Food and Beverage - The premium food and beverage industry can explore disruptive innovation opportunities by incorporating minimalistic designs, informative labeling, and freshness assurance to enhance product appeal.
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