Canvas is a self-described "revolutionary" beverage product that is the first of its kind, and offers both eco-friendly formulations and nutritional benefits.
The product was created with beer as its inspiration, as the founders of the Canvas brand sought to find something to transform "spent grain" (fiber and protein left over from the barley that is used to make beer) into. Canvas transforms this leftover grain into beverages based in barley milk, that are completely dairy free. The products also have no refined sugars or artificial ingredients, and are an excellent source of dietary fiber and healthy fatty acids.
Flavors in this sustainable beverage collection include Cocoa and Spice, Cold Brew Coffee, Original, Matcha, and Turmeric Chai.
Key Themes Behind This Trend
- Sustainable Grain-based Beverages
- Disruptive innovation opportunity: Create innovative beverage products using sustainable grain-based ingredients.
- Eco-friendly Formulations
- Disruptive innovation opportunity: Develop eco-friendly formulations for various consumer products, reducing waste and promoting sustainability.
- Barley Milk
- Disruptive innovation opportunity: Explore the potential of using barley milk as a dairy-free alternative in various food and beverage applications.
Where This Applies
- Food and Beverage Industry
- Disruptive innovation opportunity: Introduce sustainable grain-based products and eco-friendly formulations to the food and beverage market.
- Sustainability Industry
- Disruptive innovation opportunity: Develop and promote sustainable solutions across various industries, including food and beverage.
- Plant-based Milk Industry
- Disruptive innovation opportunity: Explore the use of alternative plant-based milks, such as barley milk, in the growing plant-based milk market.
