alt foods is the name of a brand-new plant-based beverage startup that's introducing itself to the world with dairy-free drinks in original and chocolate varieties. Both of these products are made with sprouted sorghum, sprouted finger millets, amaranth and oats. The brand's launch was made possible thanks to support from Good Food Institute India (GFI India) and the goal of creating domestic food security and sustainable systems.
Co-founder Sweta Khandelwal says, "With exponential interest in plant-based diets, which is increasingly becoming evidence-driven, we are witnessing a huge shift in consumption where people have started to reject animal sources of food for plant-based sources instead. Our ‘m!lk’ is kinder to the environment, animals and to humans.”
alt foods also set itself apart as the first Asian plant-based dairy company to participate in the ProVeg Incubator accelerator program.
Key Themes Behind This Trend
- Plant-based Dairy Alternatives
- Creating dairy-free beverages with indigenous crops presents an opportunity to capitalize on the growing trend of plant-based diets.
- Sustainable Food Systems
- alt foods’ use of indigenous crops can disrupt traditional, resource-heavy methods of producing dairy products, paving the way for more sustainable food systems.
- Incubator Programs for Alt Food Startups
- Participation in programs like the ProVeg Incubator can provide valuable support and resources for alt food startups to develop and launch their products.
Where This Applies
- Plant-based Food and Beverages
- alt foods is tapping into the market of consumers seeking healthier and more sustainable alternatives to traditional dairy products.
- Agriculture and Farming
- alt foods’ use of indigenous crops presents an opportunity for sustainable and diversified agriculture.
- Incubator and Accelerator Programs
- Providing support for alt food startups to participate in accelerator and incubator programs can encourage innovative solutions for the food industry.
