Following its successful crowdfunding campaign on Kickstarter, Milky Way Shakes is launching as an all-vegan milkshake food truck in Austin, Texas.
At the truck, consumers will be able to order six different kinds of non-dairy milkshakes, including options like the Star-Berry Lemon Cloud, Red Planet or the Oreo Borealis.
Customers also have the chance to enhance their order with a variety of unique add-ins, such as a strawberry compote, spicy fudge or chocolate chips. One of the other interesting options is a vegan meringue, made with a base of aquafaba (an egg replacer that comes from the brine of beans). Aquafaba is a unique ingredient that can now also be found in eggless mayonnaise alternatives, as well as creamy non-dairy drinks where a bit of a frothy texture is desired.
Key Themes Behind This Trend
- Vegan Milkshakes
- The increasing demand for vegan options presents an opportunity for businesses to create innovative non-dairy milkshakes.
- Aquafaba-based Products
- Aquafaba's versatility as an egg replacer presents opportunities in a variety of industries, from vegan desserts to creamy non-dairy drinks.
- Food Truck Industry
- The rise of food trucks offers a cost-effective way for entrepreneurs to start their own food businesses with unique offerings like vegan milkshakes.
Where This Applies
- Food and Beverage Industry
- Companies can benefit from the growing market for vegan products and use unique ingredients like aquafaba to stand out in the competitive sector.
- Plant-based Food Industry
- Aquafaba's potential as a versatile and sustainable plant-based ingredient presents opportunities for companies creating alternative meat and dairy products.
- Hospitality Industry
- Businesses such as hotels and cafés can incorporate vegan milkshakes into their menus to attract health and environmentally conscious customers.
