As an alternative to the many powdered smoothie products on the market, Koyah produces a few quinoa-based powders, which make it easy to add quinoa in a smoothie. The varieties available from Koyah include Banana Raspberry Quinoa and Mango Blueberry Quinoa, each of which is conveniently packaged in a single-serve tube. As such, when it comes to making a smoothie, it's as easy as combining the organic and non-GMO formulas with one's choice of liquid, such as a non-dairy milk or even coconut water.
Since raw fruits and vegetables are included in the quinoa-based smoothie powders, they are naturally sweet and do not feature any additional sweeteners. Each product contains the equivalent to an eighth of a cup of cooked quinoa, which adds plenty of protein to one's smoothie.
Koyah also makes nutrient-dense freeze-dried smoothie powders with ingredients like kale, lemon and pineapple.
Why This Trend Is Growing
- Powdered Smoothie Products
- The rise of powdered smoothie products is an opportunity for companies to innovate convenient single-serve packages for consumers on the go.
- Incorporating Quinoa in Smoothies
- There is a growing trend of incorporating quinoa, a protein-rich, gluten-free grain, into smoothies as an alternative to protein powders.
- Freeze-dried Smoothie Powders
- Freeze-dried smoothie powders that use nutrient-dense ingredients are a disruptive innovation opportunity in the health food industry.
Industries Being Reshaped
- Health Foods and Snacks
- The incorporation of quinoa and other nutrient-dense ingredients in powdered smoothie products is a trend in the health food industry.
- Fitness and Wellness
- Single-serve smoothie powders with protein-rich ingredients like quinoa are an opportunity for companies in the fitness and wellness industry.
- Food and Beverage Packaging
- The rise of single-serve powdered smoothie products presents an opportunity for innovation in food and beverage packaging, particularly for convenient on-the-go options.
