Consumers who are invested in an active lifestyle are just as committed to rest and recovery, leading them to invest in a variety of innovative hydration products to support peak performance. As such, health-conscious consumers are turning to low-calorie beverages that are packed with more electrolytes than conventional sports drinks, as well as refreshing drinks with better-for-you, clean formulas that are powered by electrolytes sourced from fruits and vegetables—the V8 +Hydrate line shares fruit-flavored hydrators that are made with electrolytes from sweet potatoes.
Some of the most noteworthy, next-gen hydration products on the market include science-backed innovations like Nuun's Endurance elite hydration drink mix and the two-step hydration system from PREPD, which was created on cutting-edge medical research from South Australia’s Flinders and Yale University.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
